Thursday, March 17, 2011

Visual Magnetics stills + motion

A recent project for an amazing company that supplies high-end large-scale graphics for the retail industry combined a stills shoot with video, and I'm here to tell you it's a beautiful combination, but nothing is simple in videoland.
It takes me about 4 people to make a great shot, takes them about 24!
This concept called for the video crew to bring my fashion shoot to life by recreating the hero image and animating it. Giant prints were made of my still image, and then the models in the shot walked into the video frame and rolled themselves right off the wall - way cool.
Credit to Barnaby Jackson, creative director at Hero Machine - What goes on in his head I don't want to know too much, but what comes out is brilliance!
Visual Magnetics, based in Mendon, Mass, has been the dream client, which makes sense when you talk to the President, Joe Deetz, about his past life which included several years in the photo industry building sets, props and models for the advertising industry in Boston when it was booming - a very creative guy who just makes big stuff happen.
animal studio was the production company, based in Providence, RI, and the collaboration between my fashion images, and their special fx video world is right now in the process of bringing an exciting new branding to the client.
Oh yeah, the models, Jasmine, Ariella and Rich, proved modeling is glamorous but hard work, and they were all amazing to work with.